Investors, Partners, and Friends,
Artificial Intelligence (AI) is transforming the real estate business. What once required hours of analyst time, full teams of operational staff, and layers of handoffs can now be executed in seconds using AI, workflow automations, and prop tech platforms.
In this month’s Rockview Review, we break down:
Reputation management is a critical yet often overlooked part of evaluating and operating an asset. Traditionally, asset management teams would manually comb through dozens or even hundreds of Google reviews, highlight recurring complaints, extract sentiment themes, and draft a summary memo for internal use.
The process was tedious, inconsistent, and time-consuming. To address this, we built an internal tool that automates the entire process using AI. Within minutes, this automation scrapes and synthesizes every Google review for a property and delivers a structured, sentiment-tagged report directly to our inbox.
Try it yourself: Click here to access the automation (enter code “rockview") and get an analysis of any property's Google reviews, delivered straight to your inbox.
Now that this workflow is fully automated, we run it automatically on every deal that enters our pipeline. AI scrapes the data, filters noise, identifies sentiment trends, and categorizes common issues and strengths. The final output, delivered in under one minute, includes:
What once required hours of manual review is now handled instantly. Our team can focus on interpreting insights and applying them to underwriting assumptions and current property operations rather than spending time collecting and formatting the data.
Historically, analysts spent their valuable time on formatting rent rolls, cleaning financials, duplicating model templates, organizing files, and updating pipelines. These were essential tasks, but they offered limited strategic value.
That model is being replaced by AI.
Today’s top-performing firms are leveraging purpose-built systems to eliminate this manual overhead:
These tools allow firms to increase underwriting volume, accelerate investment committee preparation, and allocate analyst time to higher-value work. Teams can move faster, evaluate more deals, and make better-informed decisions.
At Rockview Capital, we have redesigned our internal workflow to take full advantage of these technologies.
Analysts are spending their time analyzing, not formatting. The result is a more agile, focused, and effective team. Firms that continue to rely on manual workflows will struggle to keep pace with the scale, speed, and precision enabled by AI and automation. Those that embrace the shift will be better positioned to outperform.
AI is also revolutionizing the entire asset and property management process. Property management is moving from reactive to predictive, driven by a new layer of prop tech infrastructure that automates leasing, maintenance, communications, and energy efficiency. Examples include:
The most forward-looking operators are already adopting tools like:
Efficiency is no longer about headcount. It’s about systems. As the time required to manage each asset decreases, asset managers will be able to oversee larger portfolios with fewer resources. Those who embrace automation will operate with lower expense loads and less organizational drag, while those who don’t will be left behind.
The firms that win in the next decade will not be defined by the size of their analyst benches, but by how much of their time is spent on judgment, strategy, and relationship building.
At Rockview, that is our core belief. Every automation we build is designed to increase the nominal amount of time we can focus on what matters. Our mission is to equip a lean, high-performing team with the tools needed to act faster, think deeper, and execute better. We look forward to staying at the forefront of this transformation: for the benefit of our investors, our partners, and the future we are building.
Until next time,
Rockview Capital, LLC